Companies associate themselves with the James Bond brand because it stands for specific qualities: sophistication, wit, refinement and ruthlessness – qualities which the movies evoke within viewers. Fleming used the Bulldog Drummond and Richard Hannay stories as inspiration to craft…
Casino companies strive to reduce their environmental impact by employing green practices such as recycling paper, plastic and glass; using renewable energy sources; and decreasing food waste. While numerous studies focus on corporate social responsibility (CSR) in the casino industry,…